This course is identified as an interdisciplinary offering, thus a focus on diverse learning expectations and styles is maintained. The course offers a highly motivating, practical and theoretical forum for student learning and achievement. Students will utilize the constructs of organizational theory, institutional leadership, human impact on the environment (referred to as business externalities) and physical activity management to develop and implement meaningful school and community based events. These events will provide the students with the opportunity to learn, to plan, and to work both independently and collaboratively; and will serve as research foundations for discourse on the impact and importance of ethical and accountable leadership. Achievement of the interdisciplinary expectations will be assessed as a record of student learning.

More Details: This interdisciplinary course emphasizes the development of practical skills and knowledge to solve problems, make decisions, create personal meaning, and present findings related to the growing Sports and Entertainment marketing industry. Through individual and collaborative inquiry and research into contemporary issues, real-life situations, and careers related to Sports and Entertainment Marketing students will develop skills in areas of ethics, consumer research, advertising, public relations/publicity, event marketing, endorsement, sponsorship, product distribution, and career opportunities in Sports and Entertainment Marketing.